
Working Papers
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August 2008

Keynes’s Approach to Full Employment
Aggregate or Targeted Demand?
This paper argues that John Maynard Keynes had a targeted (as contrasted with aggregate) demand approach to full employment. Modern policies, which aim to “close the demand gap,” are
inconsistent with the Keynesian approach on both theoretical and methodological
grounds. Aggregate demand tends to increase inflation and erode income distribution
near full employment, which is why true full employment is not possible via traditional
pro-growth, pro-investment aggregate demand stimuli. This was well understood
by Keynes, who preferred targeted job creation during expansions. But even in
recessions, he did not campaign for wide-ranging aggregate demand stimuli; this
is because different policies have different employment creation effects, which
for Keynes was the primary measure of their effectiveness. There is considerable
evidence to argue that Keynes had an “on the spot” approach to full employment, where the problem of unemployment is solved via direct job creation, irrespective of the phase of the business cycle.
Publication(s): Working Paper No. 542
View all associated program(s) publications:
Employment Policy and Labor Markets
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